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NMI Consumer Study On Managing High Cholesterol

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By: Sean Moloughney

Editor, Nutraceuticals World

A new research report released by the Natural Marketing Institute (NMI) shows that for cholesterol reduction, oat-based ingredients are the number one nutritional choice of consumers managing high or borderline high cholesterol. According to the report, 63% of those managing their cholesterol selected oat-based ingredients as their top choice for cholesterol reduction, while 26% choose omega 3 ingredients, 37% soy and 4% plant sterols. This research was conducted for Nurture, Inc., through Harris Interactive as part of NMI’s quantitative omnibus research study, HealthBeat®.

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